国足球

The Manual You Read Before Boarding the Plane

The Secret of Chinese Football No One Tells You

Every year, European clubs and academies enter China with huge expectations… and many leave quietly, having lost money. They don't fail because of their football. They fail because of everything else. This course gives you the advantage almost no one has.

中国买的不是足球，是未来。

China doesn't buy football: it buys the future.

€397

+ VAT, one-time payment

Video lessons

Of content

+12

Protocol videos

100%

Online, at your own pace

Based on years of real experience between Europe and China · Designed for clubs, academies, institutions and investors who want to enter well, not fast.

The Manual You Read Before Boarding the Plane

The problem isn't football

In China, football is never just football: it's tied to education, family, culture and the way business is done. Without understanding that, even the best method fails.

They copy and paste their European academy without changing a comma.
They mistake a cordial meeting for a signed contract.
They pay intermediaries in advance who can't open any doors.
They negotiate with people who don't make decisions and wait for results that never come.
They're in a hurry. And in China, hurry signs the worst contracts.

A club with a historic crest lands in China. Brilliant method, well-known brand. Two years later, the project is closed and no one really knows why. It wasn't the football that failed: it was a question nobody asked before boarding the plane.

The story that repeats every season

The Program. 30 Lessons in 4 Modules

Four questions that decide everything

The course is built around the four questions that separate those who improvise from those who have a strategy. This isn't football tactics: it's the map of the Chinese market.

Module 1. Lessons 1–8

Where is the biggest opportunity in Chinese football?

Youth academies: the easiest way in
Exchanges: prestige that sells itself
Summer camps: four products in one
Studying abroad: the most profitable and difficult
Coach training: the business that scales
School football: the giant market

…and how to choose the opportunity that fits you.

Module 2. Lessons 9–16

What is the Chinese football market really?

The ecosystem you don't see
The real size (beyond the myth)
Youth academies, schools, families and exchanges from the inside
Studying abroad: the hardest decision
Who pays, why they pay, and who decides

The framework that organizes any project in China.

Module 3. Lessons 17–23

Why do so many European institutions fail?

The most uncomfortable module… and the one that saves you the most money.

Module 4. Lessons 24–30

Am I ready to enter the Chinese market?

An honest mirror before investing a single euro.

What You Get

Clarity before you take the risk

You finish the course knowing whether China is right for you, where your opportunity lies, and how not to waste time or money along the way.

Reading the real market

Stop confusing "1.4 billion people" with customers. Learn where the real money moves.

Identifying your opportunity

The 6 major business avenues explained one by one, with the criteria to choose the one that fits your resources.

Avoiding costly failure

Recognize scams, fake intermediaries, contracts with no way out, and cultural clashes before they cost you.

Selling to the decision-maker

Discover who pays, why they pay, and who makes the decision in each type of project. And adjust your message accordingly.

Self-assessing your institution

Resources, team, business model and investment horizon. An honest test to know if you're ready.

礼

Moving with ease

Meetings, banquets, gifts and Guanxi: the Chinese protocol that earns you trust (bonus included).

Bonus Included

No extra cost, real value

A Full Course Within the Course

Chinese Protocol: Essential Guide

中国商务礼仪 · 12 videos in 4 modules

Chinese protocol is a language running parallel to words: every gesture, every gift, every number communicates something before you open your mouth. This bonus teaches you to speak it fluently.

Protocol fundamentals

Business meetings

Gifts, superstitions and Guanxi

Practical situations

By the end you will master the two-handed business card ritual, banquet and chopstick etiquette, gift-giving culture, the numbers and colors that open or close doors, how to build real Guanxi, and the Mandarin expressions that make a great first impression.

礼

Is This for You?

Designed for those looking toward China

If your work, your institution or your investment has anything to do with the Chinese market, this course saves you years of trial and error.

How It Works

From sign-up to your first video, in minutes